Datetime: 2025-08-19 07:58:13 Visit: 8519
Analysis of characteristics of olive oil industry
The olive oil industry is characterized by significant market growth potential, a relatively long industrial chain, and intense brand competition. The specific features are as follows:
Obvious growth in market demand: with the increasing health awareness of global consumers, olive oil, which is rich in monounsaturated fatty acids and antioxidants, is regarded as a representative of healthy edible oil, and the market demand continues to grow. Especially in emerging markets such as China, the consumption potential is huge. In 2024, the annual total consumption of olive oil in China has increased to 53,000 tons, and the market scale has grown from 3 billion yuan in 2019 to 8 billion yuan in 2024.
Relatively complete industrial chain: the upstream includes olive planting, fertilizer production, oil pressing equipment manufacturing, etc.; the midstream is olive oil refining and processing; the downstream sells to end users such as household consumers and catering stores through supermarkets, e-commerce platforms and other channels. Some enterprises also apply olive oil to health products and cosmetics, extending the industrial chain.
Strong regionality of producing areas: olive oil is mainly produced in countries along the Mediterranean coast, such as Spain, Italy, Greece, etc. These regions have climate and soil conditions suitable for the growth of olive trees and occupy a major share of the global olive oil market. Europe is also a major consumer of olive oil, accounting for more than 70% of the global market.
Intense brand competition: the global olive oil market is highly competitive. International brands such as Sovena Group and Borges take the lead in market share and brand influence. In the Chinese market, although foreign brands still dominate, domestic brands such as Longnan Xiangyu are gradually emerging, enhancing their market competitiveness through the introduction of technology and differentiated strategies.
Quality and origin are concerned: consumers pay more attention to the quality and origin of olive oil. The quality and origin of olive oil in Europe are widely recognized. The olive oil industry has high requirements for the freshness of raw materials and processing technology. Cold-pressed virgin olive oil is more popular, and differences in product grades and quality affect prices and market positioning.
Greatly affected by natural factors: the output of olive oil is easily affected by natural factors such as climate. If major producing areas such as Spain suffer from droughts and other disasters, it will lead to poor harvests of olive trees and a decline in olive oil output, which in turn will cause price fluctuations. In 2022, Spain's olive oil production dropped sharply due to drought, pushing international olive oil prices to the highest level in 26 years.
